Expanding Your Gift Voucher Offering Beyond Monetary Vouchers

Why offer more than a monetary voucher?

Higher perceived value: a named experience feels more generous than the same amount as cash, even at an identical price point.

Better margins: bundled packages let you build in food, drink or treatment costs at your own rates.

Fills quiet periods: experience vouchers can be designed to steer redemptions towards midweek or off‑peak times.

Hotels

In-room treats

• Bottle for the room: A bottle of wine, prosecco or champagne waiting in the room on arrival is a simple, low‑cost way to make a stay feel special.

Dining at the hotel

• Dinner for two, your way: A dinner voucher with drop‑downs for number of courses (2/3) and number of guests, so buyers can build the package that suits.

• Set dinner and wine bundle: A fixed 2 or 3‑course meal for two with a bottle of wine included, priced as a single package.
• Afternoon tea for two: A popular, easy‑to‑gift option that works well for grandparents, friends or colleagues, and is simple to fulfil midweek.
• Sunday lunch voucher: A roast lunch package for two or four is great for family gifting occasions.

Stays and bundles

• Dinner, bed and breakfast: Combine a stay with dinner the night before or breakfast the morning after, bundling rooms and food together where you offer both.

• Room and breakfast: A simpler overnight package for guests who want a stay without a full dining commitment.
• Midweek escape: If midweek occupancy is quieter, create a stay‑only or stay‑plus‑breakfast voucher priced attractively and only redeemable Sunday–Thursday.
• Seasonal stay package: A festive, Valentine's or New Year package with a fixed inclusion list (stay, breakfast, a glass of something on arrival) sold for a limited window.
• Work‑from‑hotel day pass: A day‑use room with WiFi and lunch at a lower‑cost, midweek‑friendly product that uses rooms that would otherwise sit empty.

Restaurants

Ideas that go beyond a simple cash-value dining voucher.

Set menu experiences

• Build‑your‑own dinner: A dinner voucher with drop‑downs for number of courses and number of guests, letting the buyer set the exact experience and price.
• 2 or 3‑course meal with wine: A fixed package for two, starter/main or starter/main/dessert with a bottle of wine included.
• Tasting menu with wine pairing: A premium package for special occasions, priced to reflect the pairing and extra courses.
•  Chef's table or kitchen experience: A small number of covers at the pass or a table with a short introduction from the chef. 

Occasion-led packages

• Date night bundle: Starter, main, dessert and a cocktail or glass of fizz each, priced as one simple package.

• Afternoon tea: Works well as a lower price‑point gift and is easy to schedule outside of busy dinner service.

Filling quiet periods

• Midweek lunch voucher: If midweek is quiet, create a lunch offering — a shorter, lower‑cost menu redeemable Monday–Thursday only.

•  Early sitting offer: A slightly reduced package for tables seated before a set time, to spread demand across the evening. 

Beyond the table

• Private dining or venue hire: A voucher towards hire of a private room for a small group, positioned as a gift for the host rather than one diner.

• Cookery class or masterclass: A hands‑on session with a chef a strong gift for food‑lovers and a good use of quieter daytime hours.
• Hamper or takeaway voucher: A take‑home version of a signature dish or dessert, useful for gifting to people who can't easily dine in.

Spas

Ideas for treatment-led businesses, on their own or alongside rooms.

Treatment bundles

• Treatment bundle: Combine two or three treatments for example a massage, facial and manicure into a single spa day package.

• Couples treatment: Side‑by‑side treatments for two, often paired with use of facilities such as a pool, sauna or relaxation lounge.
• Express pamper: A shorter, lower‑cost combination (e.g. express facial and manicure) for gifting at a lower price point.

Full spa days

• Spa day with lunch: A full day combining one or two treatments, use of facilities and a light lunch.

• Wellness day: A yoga or fitness class combined with a treatment and a healthy lunch, for a more active wellbeing gift.
• Bridal or hen party package: A group package of treatments for a bridal party, priced per person with a group facility add‑on.

Filling quiet periods

• Midweek spa offer: If midweek is quiet, create a stay or treatment offering priced to encourage Monday–Thursday bookings specifically.

• Off‑peak treatment course: A course of, say, six sessions of one treatment prepaid at a discount, redeemable only at off‑peak times.

Seasonal and occasion led

• Seasonal treatment: A summer skin‑refresh or winter warming massage package, refreshed each season to give buyers a reason to return.

• Mother's Day / Father's Day package: A themed treatment bundle timed to key gifting calendar moments.
• Retail add‑on: Pair a treatment with a full‑size retail product used during the session, adding a tangible take‑home item to the gift.