Boosting Gift Voucher Sales

Improve Voucher Visibility
Make your gift voucher link easy to find and instantly recognisable. Clear labels such as "Gift Vouchers" or "Gifts" work best. Ideally, place the link near the top of your homepage or navigation bar. Links hidden in footers or dropdown menus are often missed, which can quietly cost you sales. High visibility drives engagement from the moment a customer lands on your site.

Drive Sales During Quieter Periods
If weekdays tend to be quieter for you, consider introducing vouchers valid only for lunch or weekday visits. This spreads demand more evenly across the week and fills tables that might otherwise sit empty.
Many of our clients also see strong results from limited-validity promotions for example, extra-value vouchers valid January to March. These help drive footfall during traditionally slower months, giving customers an incentive to redeem sooner rather than later.

Boost Visibility on Social Media
Regular visibility is key. Sharing your gift vouchers on social media can be highly effective, and it doesn't need to feel overly promotional a simple image of a dish or experience with a message about gifting works well. Always include a direct link to your voucher store so checkout is effortless.

Offer Postal Delivery
If you aren’t already expanding your delivery options can significantly increase revenue. During peak gifting seasons, postal orders surge, as many customers prefer to gift a physical item rather than a digital one. Our Pay As You Go postal option requires no upfront cost, and fulfilment fees can be passed directly to customers via the delivery charge so there's no downside to offering it.

Leverage Key Gifting Occasions
Voucher sales spike around specific dates in the calendar, so it pays to plan ahead. Key occasions to build campaigns around include:

• Christmas – typically the single biggest gifting period; start promoting from early November.
• Valentine's Day – ideal for experience or dining vouchers.
• Mother's Day and Father's Day – strong demand for treat-style vouchers
• Black Friday / Cyber Monday – an opportunity for limited-time value-added promotions.
• Birthdays and anniversaries – less predictable, but worth prompting year-round through website and social messaging.

Track Performance with Analytics
Connecting your Giftpro account to tools like Google Analytics and Meta Pixel gives you a powerful advantage when promoting your gift vouchers. With these integrations, you can understand which marketing channels drive the most conversions, and build more accurate, targeted campaigns.
This added visibility helps you refine your strategy, reach the right audience at the right time, and ultimately increase voucher sales through data‑driven decision making. It’s a simple way to make every marketing effort work harder for your business.

Use Email Marketing
If you send newsletters or mailshots, it's worth including a link to your online gift voucher store in every mailshot not just around key occasions. A simple, recurring reminder keeps vouchers front of mind for existing customers.
Giftpro integrates with a number of popular email marketing platforms, so your voucher store can be connected directly to your existing mailing list

Recover Lost Sales with Abandoned Cart Emails

It's common for customers to add a voucher to their basket and then leave without completing checkout. Our Abandoned Cart Email feature automatically follows up with these customers, reminding them to come back and finish their purchase turning near-misses into completed sales with no extra effort on your part.